The “Four Seasons” illustrations for Brown & Bigelow that were published for 17 years beginning in 1947 and reproduced in various styles and sizes since 1964.
He created artwork for advertisements for Coca-Cola, Jell-O, General Motors, Scott Tissue, and other companies.
Illustrations for booklets, catalogs, posters (particularly movie promotions), sheet music, stamps, playing cards, and murals (including “Yankee Doodle Dandy” and “God Bless the Hills”, which was completed in 1936 for the Nassau Inn in Princeton, New Jersey) rounded out Rockwell’s oeuvre as an illustrator.
Rockwell’s work was dismissed by serious art critics in his lifetime.
So many of his works appear overly sweet in the opinion of modern critics, which tend toward idealistic or sentimentalised portrayals of American life.
Consequently, Rockwell is not considered a “serious painter” by some contemporary artists, who regard his work as bourgeois and kitsch.
He is called an “illustrator” instead of an artist by some critics, a designation he did not mind, as that was what he called himself.